Hi, I am Sören.
I am a digital product manager and consultant who loves technology and innovation. I have been working at the intersection of business and technology for 15+ years.
My background is in computer science, business, and digital media. I have worked as an engineer, founded a Web 2.0 tech start-up, and worked as a management consultant in digital strategy & transformation.
Currently, I lead product teams at the tech scale-up trivago in various product areas with a focus on artificial intelligence.
I’m located in Düsseldorf, Germany.
Happy to connect with you via E-Mail or LinkedIn. I occasionally take on coaching and consulting gigs on the side. You can also find me on the mentor platform MentorCruise.
Publications
Experimenting with AI to Enhance Our Product | trivago tech blog
How continuous product discovery works for us | trivago tech blog
Opportunity mapping at trivago | Product Talk blog of Teresa Torres
Product management culture at trivago | trivago employer branding
Mission:Startup | Book about start-up founders, Springer Gabler Publishing
Fast lane IT for the agile enterprise | Whitepaper for CIO magazine
Talks
Using Generative AI in Actual Products | Talk at Producttank Düsseldorf, Mar 2024
Product strategy | Talk at Producttank Düsseldorf, Feb 2023
Opportunity mapping | Talk at Prodcut People event, Sep 2022